The Semantic Web, however, has one major flaw and it has nothing to do with the fundamental idea behind it but the intricate technologies that are meant to drive it. In fact, just recently during a presentation, Tim Berners-Lee was asked by Google executive and one of the top Artificial Intelligence scientists, Dr. Peter Norvig, the following, “What I get a lot is: "Why are you against the Semantic Web?" I am not against the Semantic Web. But from Google's point of view, there are a few things you need to overcome, incompetence being the first.” He is of course referring to the difficulty of the average user and web developer to understanding and using the technologies behind the Semantic Web. The potential for abuse by mischievous webmasters is real and Google already knows all about that. One thing is for sure however and that is whether Google opposes it or not, the Semantic Web is the future even if the technologies behind it require some refinement.

So, since the Semantic Web is in our future, we should do our best to be ready for when it arrives. Try to familiarize yourselves with the correct terminology and the new technologies. Integrate them into your website or at least design it in such a way that it would be easy to make it part of the Semantic Web with little effort. There already exist search engines and tools that are capable of parsing semantic information in websites. If you are one of the early adopters of this technology, don’t be surprised if you are ahead of the pack in a couple of years. And we all know that being ahead in search engine results equals huge profits. So, what are you waiting for?