From Google's point of view this will ensure they retain their position as the most popular search engine, because a searcher will be presented with the very best web site, totally relevant to their keywords which also provides the best and most comprehensive quality content currently available, even if that site doesn't have that many links and only arrived fairly recently.

Of course, if there are two sites of equal relevance, and depth of quality the one with the most long standing and back links will be first choice. What LSI means, however, is a dramatic shift in the 80/20 rule. Until now, this was taken to mean 80% of what the search engine took into account were off-page factors, such as links, with only a modest 20% coming from the web site itself -- no matter how good and relevant the content was.

Perhaps, we will now see a reverse of the 80/20 rule, with those crude off-page factors falling to around 20% of the whole and the entire searching process properly centered where Google always wanted it to be: on good relevant, quality content.

Copyright 2006 Paul Hooper-Kelly and InternetMarketingMagician.com